Generation M: Young, Affluent, and Muslim!
Generation M are young, affluent, educated Muslims who wield tremendous buying power in today’s Global Muslim Markets. Many brands attempt to market to Generation M, but research shows these efforts aren’t always successful. In one study of Muslim American consumers, 98% of respondents said they believe “American brands don’t actively reach out to Muslim consumers.” 80% said they would prefer to buy brands that support Muslim identity through promotion and celebration of religious festivals. A majority of respondents also said they wanted global companies to make more of an effort to understand Generation M, and that they would like to see a wider range of products specifically appealing to Muslims.
Source: Generation M: Young Muslims Changing the World by Shelina Janmohamed.