Video continues to dominate content marketing.

According to Cisco, IP video traffic will make up 82 percent of global consumer Internet traffic by 2021. More than half of marketers name video as the type of content with the highest ROI, and 84 percent of consumers report being convinced to make a purchase after watching a brand’s video.

Video marketing also plays a prominent role in SEO strategy. But many businesses still believe video content is too expensive. Truth is, you don’t have to spend a lot of money to make an engaging video.

This video on keyword research, for example, cost Brian Dean just $190, including renting a studio and hiring a professional videographer and editor.

Simply including a video on your website helps boost search engine optimization and has high impact on landing pages.

Check out Wistia’s free webcam and screen recorder Soapbox, “The easiest way to create and share
a great looking video.” The company’s website makes excellent use of video to inform and entertain.

And Sagi Solomon, head of SEO at InboundJunction, has written this checklist to get you thinking about how to use YouTube, webinars and livestreams to rock the SERPs.


video marketing


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MLC Media helps global brands large and small with multicultural, content and search marketing. Reach out today for a free consultation.



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