Understanding the Muslim Consumer: Lessons from Successful Global Brands - Islam is the second largest and fastest growing religion in the world: By 2050 there will be 2.8 billion Muslims globally, more than a quarter of the world’s population Halal products are expected to reach $58.3 billion by 2020 The Muslim travel market is predicted to be worth $300 billion by 2026 Benefits of Marketing… CONTINUE
Ramadan Marketing 2020: What You Need to Know - With anti-Muslim rhetoric at its height, savvy and socially responsible brands are promoting inclusion. Here’s what you need to know about Ramadan and how to approach your Muslim marketing initiatives in 2020. Make your Ramadan marketing 2020 effective with these easy steps. What is Ramadan? Long regarded as one of the five pillars of Islam,… CONTINUE
Generation M: Young, Affluent, and Muslim! - Generation M are young, affluent, educated Muslims who wield tremendous buying power in today’s Global Muslim Markets. Many brands attempt to market to Generation M, but research shows these efforts aren’t always successful. In one study of Muslim American consumers, 98% of respondents said they believe “American brands don’t actively reach out to Muslim consumers.”… CONTINUE
Modesty Fashion: A $283 Billion Market Here’s How to Get It Right - The modest fashion industry is worth $283 billion worldwide. The global Islamic clothing market alone is expected to reach $361 billion by 2023. It's no surprise that fashion houses like Dolce & Gabanna, Burberry, Mango, and DKNY have all ventured into the world of modest fashion, but they are still having trouble tapping into Muslim… CONTINUE
Reasons Why Online Video Ads Attract More Muslim Customers - Videos attract more attention than any other media. According to a Marketwatch survey, Americans now spend more time per day on mobile devices than watching TV, on average using mobile devices around 3 hours and 43 minutes a day. But that’s not all. Online video ads are more often shared on social networks, and so… CONTINUE
Marketing Luxury Products: How Not to Miss the Mark with Muslim Consumers - The combined spending power of the global Muslim population today makes it equal to the economy of the third-largest country in the world, after the U.S. and China. The modest fashion industry is worth $283 billion worldwide, while the halal cosmetics industry is worth $64 billion. Islamic finance is a $2.5 trillion dollar industry, while… CONTINUE
