Multicultural Marketing Mishaps: MAC Cosmetics and Western Muslims [Case Study] - This is a guest post by Azmia Magane The market for Muslim consumerism has grown markedly over the past several years. Islam is the world’s fastest-growing religion, and Muslims have tremendous spending power. Worldwide, Muslims are projected to spend $213 billion on cosmetics and beauty products by 2021 – an increase of $46 billion since… CONTINUE
Brands, Publishers and my Conservative High School Facebook Friends - I was on my morning walk in Italy when I heard news break about people burning their Nike gear in response to the company's new ad featuring Colin Keapernick. I braced myself for the onslaught: the media, the marketers, my Facebook friends. Forty-eight hours later, a conservative high school Facebook friend posted the status: “Yup!” with… CONTINUEHow to Leverage Video Content to Rock the SERPS [Infographic] - Video continues to dominate content marketing. According to Cisco, IP video traffic will make up 82 percent of global consumer Internet traffic by 2021. More than half of marketers name video as the type of content with the highest ROI, and 84 percent of consumers report being convinced to make a purchase after watching a brand’s video. Video… CONTINUE
The Obvious-Yet-Unspoken Reality Of Muslim Consumers - This is a guest contribution by Nabeel Azeez “The Global Islamic Economy, estimated at $1.9 trillion in 2015, is expected to balloon to $3 trillion by 2021.” - State of the Global Islamic Economy Report 2017/18 “90% of Muslims say their faith affects their consumption” - Wright, H., YBM: religious identity and consumption among young… CONTINUE
How 20+ Muslim Entrepreneurs Built Their Startups - The American Muslim Consumer Consortium (AMCC) is a non-profit organization dedicated to developing the American Muslim consumer market. The platform empowers Muslim entrepreneurs and startups by creating community and distributing Muslim consumer-related news, white papers, research, and case studies. Since launching in 2010, AMCC has received applications from more than 200 startups from which 20… CONTINUE
6 Markets Driven by the Economy of Muslim-Majority Countries - Economic progress in Muslim-majority countries has opened up lucrative consumer markets globally with effective marketing to Muslim Consumers. In his book, Forces of Fortune, Middle East expert Vali Nasr writes, “All across the region, a whole new economy is rising, mixing local values with surging consumption and building ever richer ties to the global economy, and… CONTINUE
